Our evidence-based approach in detail
At morveniqora, our methodology is grounded in data reliability and market context. We begin by understanding your business and objectives, ensuring that our analytics fit your needs—not a generic model. We combine transparent measurement frameworks and expert consultation to deliver practical, actionable insights. Analytics workflows are designed for accuracy and clarity, while our reporting is meant to help you interpret and communicate results internally. We consistently validate our approach with the latest tools and independently verified benchmarks. Our team will always clarify any limitations, including that results may vary and past performance doesn't guarantee future outcomes.
Meet our analytics professionals
Sophie Ellis
Lead Analyst
Sophie brings a depth of experience in advertising analytics and specialises in market effectiveness assessment. Her insights help clients interpret data responsibly.
Daniel Wright
Project Manager
Daniel coordinates data collection and ensures every project runs on schedule. He focuses on aligning analytics with each client's specific marketing objectives.
Rachel Turner
Senior Consultant
Rachel oversees reporting quality and supports clients in translating findings into impactful business actions, maintaining open communication throughout.
How our analytics process works
We combine proven techniques and collaborative steps to deliver dependable advertising performance analysis. Every stage is designed for accuracy, transparency, and business relevance.
Initial Consultation Session
We meet to discuss your advertising challenges and set project expectations. This ensures all analytics are relevant to your unique needs.
Project Goals
Clarify objectives and identify key analytic questions.
What We Do
Listen to your marketing concerns, define the scope, and develop success criteria tailored to your business.
How We Do It
Engage stakeholders, review historical campaign performance, and gather initial details using clear frameworks.
Tools We Use
Meetings, intake questionnaires, and preliminary data reviews.
Project Results
Project brief and an action plan summary.
Data Aggregation & Audit
We collect historical campaign data, check sources, and validate accuracy. This step is vital for building robust analysis.
Project Goals
Create a reliable base for analytics and reporting.
What We Do
Aggregate data from approved platforms, ensure attribution integrity, and review for gaps and inconsistencies.
How We Do It
Use verification checklists, track data lineage, and maintain full transparency on sources and assumptions.
Tools We Use
Data import tools, verification worksheets, cover sheets.
Project Results
Verified data set and audit trail.
Market Effectiveness Analysis
We evaluate ad performance and segment results to reveal meaningful trends. The focus is on actionable insight.
Project Goals
Uncover which methods drive real engagement and outcomes.
What We Do
Segment campaign performance, benchmark against similar businesses, and identify channels with most impact.
How We Do It
Apply market segmentation techniques, use comparative benchmarks, and review campaign journey stages.
Tools We Use
Attribution dashboards, comparative tools, analytics reports.
Project Results
Market analysis slides and summary findings.
Reporting & Consultation
Findings are presented in clear dashboards, with recommendations for your team. We hold a review session with you.
Project Goals
Make outcomes actionable and clear for business teams.
What We Do
Create visual dashboards, prioritize key results, and walk through findings together to determine action points.
How We Do It
Collaborate closely with your staff to tailor recommendations and answer any clarification needs.
Tools We Use
Reporting platforms, review checklists, presentation tools.
Project Results
Client-ready report, actionable insights, next steps plan.
Analytics Comparison Dashboard
Evaluate transparency, data clarity, and user experience between tools
Review how our ad effectiveness platform stacks up against standard industry software for marketers.
morveniqora Analytics Tool
Delivers structured, transparent reports and business-friendly insights
Generic Market Tool
Offers basic analytics and generic reporting features
Reporting Clarity
Reports that are easy to understand and share
Attribution Depth
Detailed analysis of campaign results
Support Quality
Guidance throughout analytics process
Market Relevance
Insights tailored to business needs